Résume     Sparky?

all about the


Shelly Martin has provided concept design for theme parks around the world. Having a passion for projects that embrace immersive experience design and storytelling, Shelly’s work can be currently experienced throughout the Walt Disney World Resort in Orlando. Amongst various international and domestic clients, current project contributions have included work for Walt Disney Imagineering, Chimelong, Universal Creative, Give Kids the World Village and Schussler Creative, Inc.

For a more specific portfolio with work that cannot be published online, please send all inquiries to: shelly@sparkysdoodle.com

or mail:
Shelly Martin
@Sparky’s Doodle
PO Box 540594
Orlando, FL 32854

Shelly does not accept spec work proposals.



Walt Disney Imagineering
Senior Concept Designer (ND)
Feb 2024- Present

Sparky’s Doodle, LLC
Theme Design Concept Artist, Owner
Jan 2021- Present

Providing Blue Sky Sketches, Conceptual Illustrations and Storyboard work for various domestic and international clients including;

  • Walt Disney Imagineering

  • Chimelong, Universal Creativ

  • Give Kids the World Village
  • Schussler Creative, Inc.

Contracts through:

  • AOA
  • Shea Design
  • MigaMe
  • ARC One Solutions

Walt Disney Imagineering
Concept Designer
Mar 2018- Dec 2020

Associate Creative Designer
Aug 2015- Mar 2018

PH- Associate Creative Designer
June 2015- Aug 2015

Associate Creative Designer (ND)
June 2014- May 2015

Creative Design Intern
June 2013- June 2014

Provided Blue Sky Sketches, Storyboards, finished Illustration and Color Renderings on multiple projects across Walt Disney World property and Disney Cruise Lines. Listed below are large projects of note:

  • ‘Jock Lindsey’s Hangar Bar’, Disney Springs
  • ‘Joffreys’ Revive Kiosk’, Tomorrowland, Magic Kingdom
  • ‘Project Gamma’, EPCOT
  • ‘Play Pavilion’, EPCOT
  • ‘Sweet on You’, Fantasy, Disney’s Cruise Line
  • ‘PizzeRizzo’ Exterior, PoS & Deluxe Supreme Banquet Hall, Disney’s Hollywood Studios
  • ‘Toy Story Land Holiday Overlay’, Disney’s Hollywood Studios
  • ‘Woody’s Roundup Rodeo BBQ’, Disney’s Hollywood Studios
  • ‘Speedway Gas Stations’, Magic Kingdom & Disney’s Boardwalk
  • ‘Kilimanjaro Safari & Gorilla Fall Queue/Path Enhancements’, Disney’s Animal Kingdom
  • ‘Lasdow Poster’, Abracadabar, Disney’s Boardwalk
  • ‘Maps’, Jungle Navigation Co. LTD Skipper Canteen , Adventureland, Magic Kingdom

RDK Interactive, Inc.
Freelance Flash Animator and Illustrator
2007 to 2012

  • Animation and Character Design for the PBS Kids Sprout online game, ‘Barnyard Boogie’.
  • Flash animation for marketing promotions for various clients.

Freelance Flash Animator and Illustrator
2006 to 2012

  • Animation and Character Design for the following PBS Kids Sprout online properties;
    ‘Sprout Diner’
    ‘Let’s Go Show’
    ‘The Goodnight Show’
  • Contributed animation for PBS Kids Sprout on-air interstitials.
  • 2007 Webby Award for ‘Sprout Diner’ interactive website.

Angry Lamb
Flash Animator and Illustrator

Burger Boy Productions
Flash Animator

Radiant Systems, Inc.
Flash Animator, Graphic Designer and Writer
2004 to 2007

Team member responsible for creating artwork and visual direction for the award winning educational CD-ROM, “The Great Water Odyssey”; an educational program created by the St. Johns Water Management District in Florida. 

Responsibilities include:

  • Storyboard and layout design of all scripts.
  • Character development and design for all new characters and a reboot of existing SJRWMD mascots.
  • Wrote extensive scripts and storylines to fill gaps in original scripts provided by the District. 
  • Created all artwork including layout, backgrounds, characters, logos, animations, game and activity assets, buttons and widgets in Flash.
  • Collaborated with programmer to create engaging storylines for games and overall CD-ROM structure.


2008 Distinguished Achievement Award
Science Instruction Curriculum Packages, from The Association of Educational Publishers. For “The Great Water Odyssey”, St. Johns River Water Management educational CD-ROM, 5th Grade.

2007 Webby Award
thru KlickStudios for PBS Sprout Diner online interactive site.

2007 2nd Place Interpretive Program Curriculum
from The National Association for Interpretation. For “The Great Water Odyssey”, St. Johns River Water Management educational CD-ROM, 4th and 5th Grade.


Savannah College of Art and Design
MFA, Themed Entertainment Design
Savannah, GA

Rhode Island School of Design
BFA, Film/Animation/Video
Providence, RI


Are you old enough to remember ICQ? It was a desktop message app from the Y2K era. As a college undergrad that’s how we would ask each other if anyone wanted to go see a movie, grab food, ask for an extra dryer sheet…you get the idea.

I’m logging in for the first time and can not get an ICQ profile name. Everything is taken already. Anything worthwhile that is. In the background, Disney’s TaleSpin was playing on our beleaguered TV/VCR combo. Kit Cloudkicker asks Baloo if delivering “Sparky The Half-Pint Sled Dog” to Maswich Village is worth all the trouble instead of just taking the $200.

Fun fact; no, it wasn’t. Season 1, Episode 30 “Double or Nothing” , look it up.

I jammed the name into ICQ and as I suspected NOT TAKEN. HAHAHahahahahah….being the super duper TaleSpin fan who revels in meaningless, obscure trivia…the nickname has stuck.

For 20 plus years.


I regret nothing.